The Strategy phase revealed the breakthrough: Science Interactive's work centered on what colleges and students cared about most: access, fairness, quality, and cost. StoryCycle helped shape these themes into a messaging framework that became central to everything the team communicated.

StoryCycle's Creative Expression phase brought authenticity to life through video storytelling. Filming on campus with real teachers and students, Bowstring's team showed exceptional professionalism and empathy. "We actually had one of our partners who almost canceled," O'Brien remembers. "Your team did just such an exceptional job... that everybody who participated were really, really pleased with the results."

The Implementation phase transformed daily operations. "I was building the marketing team, growing the marketing team, everybody was able to really clearly operate around that same playbook," O'Brien explains. The Amplification phase delivered measurable results: conversations shifted from product details to institutional partnerships. "We met with seven community college presidents and said, 'Here's the big challenges that we believe we can solve for you.' And half of them said, 'Great, let's talk about a pilot.'"

StoryCycle's Evolution phase ensures lasting partnership. "I could have picked up the phone and called Enrique or anyone on the team at any moment," O'Brien notes. "That level of collaboration is really notable."

Today, Science Interactive stands transformed not by becoming something different, but by becoming fully itself. Marketing became the biggest driver of growth for the business, generating most pipeline and new revenue.

"Tell your customers who you are now, not who you were before." That simple instruction still guides them.