---
title: Cornell Case Study
description: Cornell was set to launch its $5 billion fundraising campaign with an in-person event when Covid-19’s evolution forced them to move to a virtual kick-off.
---

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Case Study

# COrnell

Our Client

Cornell University 

Agency

SimpsonScarborough

Type of Engagement

Livestream, Run of Show, Social Assets

Industry

Higher Education

### HOW CAN BIG RED GO VIRTUAL IN A BIG WAY FOR A BIG GOAL?

In fall 2021, Cornell University was set to launch its ambitious $5 billion fundraising campaign with an in-person event when Covid-19’s evolution forced the university to move to a fully virtual kick-off.

![Anthems\_Cornell\_GreatestGood\_1](https://bowstring.tv/hubfs/Anthems_Cornell_GreatestGood_1.png "Anthems_Cornell_GreatestGood_1")

The Solution

From an initial plan to produce a centerpiece video to unveil at the event, Bowstring developed a full run of show and content to build excitement and engagement during the virtual event and beyond. In a compressed time frame, we created an array of content including commercial production, multi-cam shoots, aerials, remote production, commercial photography, and documentary-style b-roll and custom motion graphics.

The Result

Fifteen days of shooting, fifty interviews, and a dive into Cornell’s archives led to 75 minutes of video for the event launch and a fundraising success. Plus dozens of social media assets and other content that serves as the foundation for the campaign going forward.

<https://vimeo.com/1179601031>

##### Cornell University For the greatest good

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<https://bowstring.tv/case-study/hillenbrand?hsLang=en>

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<https://bowstring.tv/anthems?hsLang=en>

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