Our extensive experience creating integrated content for NBC Sports helped us stay on track with such an aggressive and rigid timeline. Once awarded, the Bowstring team made quick work of coordinating the celebrity talent, and choosing locations across the country, as well as helping to develop the creative execution and subsequent graphic and animation assets to be used across all of the 31 deliverables. 

Chevrolet’s ZR2 launch was a multi-channel success and the social media campaign a hit. Influencers included as part of the launch, like Chris Pratt, Chase Elliott, Chad Hall and Breland used social media cutdowns created by Bowstring on their social channels before and after the launch, receiving over a million views.