STORYARC is Bowstring’s video content planning solution, born out of years of analysis of the shortcomings of traditional video production models. STORYARC provides a framework to create more content, more efficiently, with better creative and less impact on your team.
MORE CONTENT. BETTER CONTROL. UNLOCK YOUR VIDEO LIBRARY.
You know the struggles with traditional video content creation. More video needs than video budget. Compressed timelines. Vetting and overseeing multiple vendors. Inefficient, single purpose production. Great footage that gets used once and then disappears into a drawer somewhere. We all see the issues, but there hasn’t been a great solution. So, we built one.
Our goal with STORYARC was to bring the same strategic planning you’re already doing around campaigns and marketing strategy and layer in an expert approach to video content planning. We want to include more voices in the content conversation, and help the organization be more efficient and intentional in how they acquire and use video content. STORYARC’s continuous review and plan update model also builds in flexibility and executive oversight.
It sounds simple, but the best ideas usually are. The magic is in the structured process and expert guidance from Bowstring’s team of seasoned producers and creatives.
Bowstring is a full-service production studio that travels the world to produce award-winning content for brands, agencies, and networks. Our mission is to master the latest technologies and maintain artistic integrity as we create media that brings stories to life. Our talented team produces content that communicates powerful messages, elevates human experiences, engages audiences, and inspires action.
CEO Enrique Mendoza and President Sean Quinn started Bowstring Studios in 2001, and remain principals in the company. Today, we are a team of over 20 artists and storytellers who share the common goal of exceeding the highest standards in content creation.