Agency: Brian Communications Client: Independence Blue Cross
The Penn Biden Center
University of Pennsylvania
The Penn Biden Center
Client: University of Pennsylvania
Xenith The Come Up – Play Like a Girl
Xenith
The Come Up - Play Like a Girl
Client: Xenith
Introducing Xenith Shadow
Xenith
Introducing Xenith Shadow
Client: Xenith
Welcome to the Moment
Philadelphia 76ers
Welcome to the Moment
Client: Philadelphia 76ers
Symphony of Ingredients
Amylu Foods, Inc.
Symphony of Ingredients
Agency: Hone Agency Client: Amylu Foods, Inc.
6abc Man on the Street
WPVI
6abc Man on the Street
Client: WPVI
Xenith The Come Up Season 2
Xenith
The Come Up Season 2
Client: Xenith
Welcome to PTM
Please Touch Museum
Welcome to PTM
Client: Please Touch Museum
The Williams Way
Jack Williams
The Williams Way
Agency: LevLane Client: Jack Williams
Fan Catches
esurance
Fan Catches
Agency: GMR Marketing Client: esurance
LFG: The Game Plan
Lincoln Financial Group
LFG: The Game Plan
Agency: GMR Marketing Client: Lincoln Financial Group Details:
Director: Alex Schwartz Executive Producer: Sean Quinn Director of Photography: Rory Peach/Enrique Mendoza Line Producer: Bradley Danyluk Camera Operator: Trey Ehmer/Freddie Segro/Michael Vechesky Editor & Colorist: Chris Sladek Sound Design & Mixing: Rory Peach
Visaplate at UPenn
University of Pennsylvania
Visaplate at UPenn
Client: University of Pennsylvania
Xfinity: Katy Perry Surprise
Xfinity
Xfinity: Katy Perry Surprise
Agency: GMR Marketing Client: Xfinity
Axiom Explainer
Axiom Elite
Axiom Explainer
Client: Axiom Elite
Innovating for Success
Temple University
Innovating for Success
Client: Temple University
Business Planning
eMoney Advisor
Business Planning
Client: eMoney Advisor
Villanova Victory
Villanova University
Villanova Victory
Client: Villanova University
Health Wealth Connection
eMoney Advisor
Health Wealth Connection
Client: eMoney Advisor
Welcome to Spires
The Spires at Berry College
Welcome to Spires
Agency: LevLane Agency Client: The Spires at Berry College
Shaping the Future
American University
Shaping the Future
Client: American University
Lowe’s DIY Kitchen
Lowe's Home Improvement
Lowe's DIY Kitchen
Agency: GMR Marketing Client: Lowe's Home Improvement
Volvo: The Oscars
Volvo
Volvo: The Oscars
Agency: Grey Group Client: Volvo
UWF: Sea Change
University of West Florida
Sea Change
Agency: Mindpower Inc. Client: University of West Florida
The Temple Adventure
Temple University
The Temple Adventure
Client: Temple University
Humana in Yosemite
Humana
Humana in Yosemite
Agency: GMR Marketing Client: Humana
Key Largo Abyss
Key Largo Abyss
Humana in Joshua Tree
Humana
Humana in Joshua Tree
Agency: GMR Marketing Client: Humana Details:
Director: Enrique Mendoza/Sean Quinn Executive Producer: Andy Hayman Senior Producer: Chad Diedrick BTS: Rory Peach Editor & Colorist: Chris Sladek Sound Design & Mixing: Rory Peach
ISU: Blue Is
Indiana State University
Blue Is
Agency: Mindpower Inc. Client: Indiana State University
Bacardi Untamable Tour
Bacardi
Bacardi Untamable Tour
Agency: GMR Marketing Client: Bacardi
UWG: Go West
University of West Georgia
Go West
Agency: Mindpower Inc. Client: University of West Georgia
esurance: MLB All Star Game Sizzle
esurance
esurance: MLB All Star Game Sizzle
Agency: GMR Marketing Client: esurance
TargetX Online Application
TargetX
TargetX Online Application
Client: TargetX
Tabasco El Gran Juego
Tabasco
Tabasco El Gran Juego
Agency: Mindshare Entertainment Client: Tabasco
SJU: MAGIS
Saint Joseph’s University
MAGIS
Agency: Mindpower Inc. Client: Saint Joseph’s University
Notes from the Bowl: Selfless>Swagger
US Army & NBC Sports
Notes from the Bowl: Selfless>Swagger
Agency: Momentum Worldwide Client: US Army & NBC Sports
US Bank: Future Leaders
U.S. Bank
US Bank: Future Leaders
Agency: GMR Marketing Client: U.S. Bank
Vanguard: We
Vanguard
Vanguard: We
Agency: Mango’s Client: Vanguard
Fall On It
NetApp
Fall On It
Agency: GMR Marketing Client: NetApp
Made the Johnsonville Way
Johnsonville
Made the Johnsonville Way
Agency: GMR Marketing Client: Johnsonville
First Portfolio
First Portfolio
Brand: Fidelity Investments
GenYouth
GenYouth / Land O’Lakes
GenYouth
Agency: GMR, The Martin Agency, Weber Shandwick Client: GenYouth / Land O’Lakes
Lowe’s: Austin City Limits
Lowe’s Home Improvement
Lowe's: Austin City Limits
Agency: GMR Marketing Client: Lowe’s Home Improvement
Introducing Farm Bowl
GenYouth / Land O’Lakes
Introducing Farm Bowl
Agency: GMR, The Martin Agency , Weber Shandwick Client: GenYouth / Land O’Lakes
Copa Univision
Univision
Copa Univision
Client: Univision
VISA Field of Dreams
VISA
VISA Field of Dreams
Agency: GMR Marketing Client: VISA
Envestnet University
Envestnet
Envestnet University
Client: Envestnet
Cetera: Bigger Dreams
Cetera
Cetera: Bigger Dreams
Client: Cetera
eMoney Advanced Analytics
eMoney Advisor
eMoney Advanced Analytics
Client: eMoney Advisor
About Us
We are vertically integrated with a diverse team of 70+ creative and technical professionals who collaborate to create stories that engage, inspire and call audiences to action. Founded in 2001, Bowstring has grown into a global creative content studio specializing in connecting brands and their audiences across every channel. We invite you to learn more about working together with Bowstring:
STORY DEVELOPMENT
We see it as our role to keep our eye firmly fixed on the story we are trying to tell. We understand what it takes to deeply internalize a brand’s story and reflect that in a piece of content.
MANAGING VOLUME
With a full-time team and an integrated production model utilizing our own people and gear, Bowstring is designed to execute large numbers of simultaneous projects. Most importantly, since we aren’t relying on an ever-changing cast of freelancers, we have complete control over quality and budget.
PREDICTABLE FINANCIALS
Bowstring has two advantages when it comes to cost. First, we are located in Philadelphia, not New York or Los Angeles. A lower-cost city like Philadelphia lets us remain cost-competitive, worldwide. Second, we typically agree upon a discounted rate card for all services with agency partners, allowing them to add a studio fee over all of our costs without unreasonably straining the project budget.
Enrique cultivated his creative vision early in life, serving as a photography assistant on photo shoots in the Amazon rainforests in his native Venezuela while still in high school. Since then Enrique has spent the last 16 years developing powerful visuals and compelling stories. Enrique’s directorial credits include: THE RIDE, a football reality television show aired on NBC Sports Network, MTV2 and Fox Sports; national television spots for Villanova University, Athletic Republic, and Drexel University; short-form documentaries and promotional videos for American Family Insurance, NBC, Adidas and various clients in higher education and non-profit markets; and animation pieces for GlaxoSmithKline and Centocor. Enrique’s experience in all phases of a project allows him to remain hands-on through the project life cycle, from pre-visualization, through production, editorial, and finishing. Enrique’s creative vision and experience allows him to push the limits to deliver a piece that will constantly engage the viewer. He is an avowed technologist, constantly experimenting with the latest in production and post-production equipment and software, often serving as a beta-tester for manufacturers and developers. Enrique holds B.S. and M.S. degrees in Structural Engineering from Villanova University. Because, of course, he does.
SEAN QUINN
FOUNDER/ECD
Leadership
SEAN QUINN
FOUNDER/ECD
Sean co-founded Bowstring Studios in 2001 and has been intimately involved in nearly every aspect of the company, most recently as president and executive producer for most projects. He is often on the road traveling with production teams around the world, helping to integrate client messaging into the beautiful visuals produced by our teams. Sean has led projects for clients including American Family Insurance, Xfinity, GlaxoSmithKline, and the U.S. Army. Sean’s credits include Executive Producer of three seasons of THE RIDE, nearly 200 episodes of the Get 2 The Game series, the American Family Insurance Dream Challenge and The U.S. Army All-American Bowl: A Tradition of Strength and Honor. Recently, Sean has immersed himself in the world of virtual reality filmmaking, completing VR projects for Temple and Humana. Sean graduated magna cum laude from Villanova University’s College of Engineering and received his MBA from the Villanova School of Business.
ANDY HAYMAN
Executive Vice President
Leadership
ANDY HAYMAN
Executive Vice President
Andy brings more than 30 years of creative, production, and executive management experience to his clients and possesses an entrepreneurial spirit that has led to many innovations in both the digital and content space.
Hayman has served in a variety of leadership roles throughout his career, including executive producer at One World Productions, chief creative officer at Publicis Technology; co-founder and executive creative director of DNA Media Group, one of the first digital agencies in North America, president, and chief creative officer at Sony Signatures, and managing partner and senior creative producer at Mindshare Entertainment. Most recently, Andy served as head of content production and development at Omnicom shop GMR, the largest sponsorship and experiential agency in the world.
Andy earned his degree from the University of Wisconsin, Madison, and is an avid skier, mountain climber, and guitar enthusiast.
NATALIE JOHNSON
VP OF CLIENT SERVICES
Leadership
NATALIE JOHNSON
VP OF CLIENT SERVICES
Natalie Johnson joins Bowstring Studios after 10 years at Momentum Worldwide. As a Director on the Business Leadership team, her experience spanned across various accounts including Microsoft, Mondelez, Nike, United Airlines and the U.S. Army. She has an extensive background in multi-platform brand marketing, program management and client relationships while proving to be an astute problem-solver capable of prioritizing and managing complex projects.
During her time at Momentum, Natalie led the day-to-day management of 400+ events per year with multiple disciplines including brand strategy, field marketing, digital planning and talent management. Natalie’s “perfect marketing world” is one that represents cross-promotion across industries to create fully comprehensive marketing plans and successful executions.
A native of Burlington, Iowa, Natalie currently resides in Chicago, IL. As a former Division 1 athlete and University of Iowa Hawkeye alum, her internal drive and passion carries through to her support of partner marketing and client initiatives.
MELISSA SCHREIBER
VP OF STRATEGY
Leadership
MELISSA SCHREIBER
VP OF STRATEGY
Melissa Schreiber is a communications strategist focused on building integrated, creative strategies that define and elevate brand awareness. Her expertise ranges from organic to paid content planning and execution to complete re-branding, naming, and messaging strategies. She excels in brand goal setting and measurement of key marketing objectives. Melissa has been leading global brand marketing and communications consultant for years, having won Gold, Silver, and Bronze Cannes Lion awards for creative and social responsiveness, as well as consulted and developed executive communications solutions for global leaders in Tokyo, Detroit, and Boston, to name a few. Melissa is known for her brand identity and audience identification workshops through a proven process that she developed called ID-ME, to establish a brand’s digital presence based on audience and brand value connection.
LARRY SCHWARTZ
VP OF BUSINESS AFFAIRS
Leadership
LARRY SCHWARTZ
VP OF BUSINESS AFFAIRS
Larry is the VP of Client Services at Bowstring Studios, where he is responsible for bringing client projects to life. On a mission to help the client reach their goal, he focuses on improving the client’s journey and creating their story with the most impactful call to action.
The story is what excites him, and he enjoys using new technologies to make stories immersive and entertaining. Larry has used this approach while producing commercials for brands, such as Nike, Gillette, Rothman Institute, and Ford Motor Vehicles.
Before taking on his role at Bowstring, Larry gained over ten years of experience working in freelance. All of this acquired knowledge allows him to guide our clients to reach their goals. He takes pride in building relationships, and growing partnerships – clients trust him and agencies recognize that he has the expertise to see their projects from beginning to end. His flexible and collaborative “do what it takes to get it done and get it done right” approach mirrors Bowstring’s dedication to our craft and our clients.
Larry enjoys traveling with his wife and son, who are his primary motivations. He is a passionate fan of Philly sports teams and also focuses on volunteer work at the Make a Wish Foundation.
VANESSA BRICEÑO-SCHERZER
EXECUTIVE PRODUCER
Leadership
VANESSA BRICEÑO-SCHERZER
EXECUTIVE PRODUCER
With over 15 years in the industry Vanessa worked in broadcast for five years prior and pivoted toward developing and sharing stories about artists, their personas, and their brands. Her inspiration comes from working with real people who strive to make a difference. Everyone has a story, and Vanessa puts that at the forefront of the projects she produces. She feels lucky to have a career that has encouraged her to explore new industries, expand her cultural knowledge, and continuously develop storytelling methods. During her time at Bowstring she has led projects for Coca-Cola, U.S. Army, Xfinity and many more.
MATT BARTOLACCI
DIRECTOR OF POST-PRODUCTION
Leadership
MATT BARTOLACCI
DIRECTOR OF POST-PRODUCTION
Matt uses his experience in broadcast and branded entertainment to lead an integrated post-production team that includes everything from editorial to animation to sound design and color to CGI. He inspires and motivates his team in a collaborative space that places importance on two main factors. The team’s mission is to use creativity and technical skills to make content push the envelope in look and style, to make it stunning. However, he and the team also strive to develop content pieces that will tell great stories, stay true to the client’s vision and identity and be an effective tool for those clients to connect with their audiences. As a leader and mentor, Matt excels in helping his team members reach their full potential. As an editor, Matt ensures Bowstring’s content engages, shares diverse stories, surprises and delights people and calls viewers to action.
JEFFREY BERRY
CREATIVE DIRECTOR
Leadership
JEFFREY BERRY
CREATIVE DIRECTOR
Jeffrey believes that, “it’s always about two things: the story you’re telling and the people you’re telling it with. It takes a team effort to make a good film.” Jeffrey is an award-winning film director/writer with three decades of creative achievement in TV commercials, corporate films and IMAX films. He is a co-founder of SBK Pictures, where he directed national commercials for Coke, Pepsi, Sprint, Campbell’s, Kraft, Merrill Lynch, Mattel, Pillsbury, Merck, Pfizer and many more. He has directed five IMAX films, and developed giant screen documentaries for the Olympics and Disney. Jeffrey is a co-founder of Medical Broadcasting Company, now Digitas Health. MBC was an innovator in creating commercials and branded content for the pharmaceutical and health sciences industry. Digitas Health is a global leader in digital marketing for health brands. He is a co-founder of eMoney Advisor, a leader in digital wealth management solutions for financial advisors. Jeffrey served as Executive Creative Director and was writer/director of a large library of award winning animated videos called Advisor Branded Media. Jeffrey joined Bowstring to continue expressing the possibilities of storytelling through video. He is inspired by the studio’s creative atmosphere. Jeffrey believes, “the talent of our team and the fun we have together is evident in our finished films.”
