Melissa Schreiber is a communications strategist focused on building integrated, creative strategies that define and elevate brand awareness. Her expertise ranges from organic to paid content planning and execution to complete re-branding, naming, and messaging strategies. She excels in brand goal setting and measurement of key marketing objectives. Melissa has been leading global brand marketing and communications consultant for years, having won Gold, Silver, and Bronze Cannes Lion awards for creative and social responsiveness, as well as consulted and developed executive communications solutions for global leaders in Tokyo, Detroit, and Boston, to name a few. Melissa is known for her brand identity and audience identification workshops through a proven process that she developed called ID-ME, to establish a brand’s digital presence based on audience and brand value connection.